The seminarfor Innovation Product Development – Extenics application in Shenzhen (產品研發創造力研討會-可拓學在深圳創新的運用) was organized by ShenzhenIntellectual Property Council (深圳市知識產權局) and organized by Shenzhen Intellectual Property Society(深圳知識產權研究會) on 28 July 2016. This seminar was focused on application ofExtenics in different industries and exchanged ideas from differentexperts. Mr. Yin Hanfan (鄞漢藩) (General Secretary, SZIPS) wasMC and introduced all speakers in the beginning of the seminar.
Beforethe seminar, Mr. Chen (陳民鋼處長-深圳市知識產權局) gave the welcome speech. Hetold us there had 100 thousand IP was grant in last year in Shenzhen. Shenzhen government would focus on the applicationto enhance companies’ competitive edge
Prof. YangChunyan (楊春燕) (Director, Institute of Extenics and Innovation Methods, GuangdongUniversity of Technology) was the first speaker and her topic entitled “ThinkingInnovation based on Extenics – Establishment and Application of Base-element” (可拓學的思維創新–基元的建立與應用).
Prof.Yang introduced the four steps of Extenics and they were Model, Extension,Transformation and Selection.
Basic-element(基元) theoryutilized Matter-element (物元), Affair-element (事元) and Relationships-element (關係元) were discussed as the foundation knowledgeof Extenics.
Mr.Simon Su (蘇振慶) was the second speaker and his presentation title was “Four basicextensible directions” (四種基本拓展的方向). They were Divergence (發散樹), Correlative (相關網), Implication (蘊含系) and Opening-up (分合鏈).
Mr. Suused six pulse sword (六脈神劍) to explain six types of extension. The first type was Tree of Divergent(發散樹–東風夜放花千樹) and they included One ObjectMany Character s (一對象多特徵), One Character Many Objects (一特徵多對象), One Character Many Values (一特徵多量值), One Value Many Characters (一量值多特徵), One Value Many Objects (一量值多對象) and Same Object & Value butMany Characters (同徵同值多對象). The others extensibledirections included Correlative (相關網–風馬牛也相及), Implication (蘊含系–如果那麼,因為所以) and Opening-up (分合鏈–化整為零,按需組合). His approach was to explain the idea andthen focus on application. After that he discussed the case in each type ofextension.
Thethird speaker was Mr. Wong (黃盼) and his topic named “Extenics Innovation and Skill”. Firstly, he briefed the fundamental theory ofExtenics including Basic-elements, Extension, Transformation and Selection, aswell as, five types of transformation.
Then heshared the application on mobile unlock functions. The following case used Affair-element forinput and output screen of mobile.
Anotherextensible case was introduced. The ideawas to separate the time into Morning, Afternoon and Night and consideredcustomer’s behavior for screen design.
The fourthspeaker was Mr. Chen (陳亮) and his topic named “可拓變換在技術創新的應用”.Firstly, he mentioned different transformation methods includedReplacement (置換), Increase or Decrease (增減), Delete (删減), Expand (擴大), Reduce (縮小), Break Down (分解) and Copy (複制).
Then Mr.Chen focused on Bionics (仿生學) which is the application of biological methods and systems found innature to the study and design of engineering systems and modern technology.
Finally,Mr. Chen employed Drones (無人機) as example to explained using Extenics such as物元@無人機,事元@無人機and關係元@無人機.
Thefifth speaker was Mr. Li Wen Guang (李文廣) and his presentation entitled “Four steps- Model, Extension, Transformation and Selection, as well as Digital Technology”(建､拓､變､選-四步法與數字技術).
Firstly,he introduced the app in mobile which was developed by his team for Extenics toemploy Model, Extension, Transformation and Selection steps.
Then heemployed Extenics theory on VR mobile design.
Duringthe break, his VR product was available for participant trial.
Thesixth speaker was Mr. Li Wen Guang (李恒輝) (Shenzhen Micro I Technology Ltd.) and histopic was “Conjugate Analysis to Solve the Conflict Problem” (解決矛盾問題的共軛分析方法).
He usedthe novel named “天龍八部” to explain 4 pairs of conjugation.The four conjugation pairs were “Real vs Virtual”, “Hardware vs Software”,“Plus (+) vs Minus (-)” and “Obvious vs Hiding”. Then he used a listed company as case studyand explained how the founder used
Dr.Aaron Tong (唐偉國) (HKIE & HKSQ) was the seventh speaker and his topic named “ModernInnovation Theory and Extenics Methodology” (當代創新理論及可拓創造法). Firstly, he discussed what innovation is andshowed different examples. One is SixSigma’s DMAIC approach.
Then heused a case (Africa people without shoes) as a example to employ Extenicstheory including Basic-element and Conjugate Transformations. He raised three innovation methods named “Createfrom Zero” (無中生有), “Copy from Different” (見異思遷) and “Addition through Conjugation” (錦上添花).
Finally,Dr. Tong asked a question to all participants if you had a pressure gauge, howdid you know the building height. Manypeople answered to use physics and engineer point of views. But Aaron asked to think out of yourprofessional. He gave one possibleanswer that giving the pressure gage as gift to the building security officerand asked him how height the building is.
Prof.Xingsen Li (李興林) (VP of Management School, Ningbo Institute of Technology, ZhejiangUniversity) was the last speaker and his presentation title named “” (互聯網背景下的客戶流失預警與可拓轉化). Customer is the asset of enterprise. According to Gartner company survey, itexpensed to find a new customer was five times cost more than keeping an oldcustomer.
Prof. Lisaid new registered customer in the internet and lost online customer were alwayshappen with large quantity. However, itimplied Risk and Opportunity. Therefore,he proposed to use Extenics in Data Mining.
Then theimplementation steps from “rule input” to “pre-treatment of rules” to “parameterssetting” to “rule mining” to “rule output” and finally getting the “evaluationresults”.
Lastly,Prof. Li suggested a Management Collaboration Innovation Model included bothin-house experts and all staff in the enterprise.
Afterthe seminar, I got Prof. Li’s signature in his new book and took a photo for memory.
ThenHKSQ representatives Dr. Aaron Tong and I took a photo with Prof. Li.
